Hi guys, today I want to share with you some claimed Myths
about SEO for local that I have heard so far and the corresponding truths.
Myth #1—User Experience Doesn’t Matter
In today’s marketplace, user experience is the one thing
that ultimately matters more than anything else. From content marketing to
social sharing to responsive design, the emphasis is on what the customer needs
or wants first, and what the business does or has second.
Truth #1—It Must Make Sense To The Customer
Whether on a website, a social platform or in the SERPs, all
content — text, image or video — must make sense in the eyes of the user. The
same goes for site architecture and overall experience.
Businesses that build their online vehicles with the
end-user in mind will be rewarded in the rankings.
Myth #2—Your Google Listing Is The Way To Boost SEO
There is no “one” way to boost SEO. True SEO is an
amalgamation of many functions, and ultimately, they all need to be logical and
consistent. This myth has been propagated in large part because of the power of
Google on businesses on the local level.
Many businesses have seen benefits after doing this, but the
reality is this likely happens because the businesses that bother to claim
local listings are the ones that are participating in other local strategies
that positively help SEO, as well.
Truth #2—Your Google Listing Can Help SEO
Certainly, businesses should claim their Google
business listing, which is the profile page for your business that shows up in
local queries and Google Maps.
If you are going to be socially active on Google Plus, you
should create a Google+ business page and connect it to your site using
the rel=”author” tags to help improve visibility of your content in
Google search results.
Myth #3—Social Media Doesn't Work
This myth seems to be perpetuated by people who do not use
social media personally, so they also avoid it in business. That approach can
only serve to hamper a company’s SEO efforts, especially for local businesses.
Truth #3—Social Signals Create High Quality Backlinks
The simple truth is that content from social media sites,
particularly Twitter, can get propagated to millions of other sites which can
effectively create backlinks to your site.
The key is to stay active and post quality, relevant content
for users. These social signals created by actively participating on these
social sites have a significant impact on where you’ll rank in Google search.
We have seen great success in incorporating social media
into our clients’ local SEO strategies. Social media networks, specifically
Facebook, have become one of the leading referral sites bringing traffic to
websites, and in many cases, have actually generated sales.
Myth #4—Links Are Out, Citations Are In
“Link building is dead” has become almost as catchy of a
tune as “Ding dong the wicked witch is dead” but it is highly inaccurate. So,
too, is the replacement of links with citations.
Truth #4—Quality Over Quantity In Local Niches
The truth of the matter is that both links and citations can
help SEO. The most important factor here really is the quality of either. Your
site might have 50 citations and no links but rank lower than a site with five
citations and 10 links if the latter site has better quality connections.
Keep in mind that link spam still works, but the risk of
doing it is higher than ever. The real mantra of today’s SEO is that quality,
not quantity, is what matters.
Here’s a little fact that we’ve found from experience with
“spammy” links. We’re seeing that a long time can pass between the posting of
spammy links and any negative impact being felt on websites. This observation
tells us that Google is not addressing all sites at once.
Myth #5—The More Google+ Posts And Followers, The Better
It is true that being active on Google+ can help SEO. It
only stands to reason given that it is owned by the largest search engine.
However, that same search engine knows the difference between high-quality
posts and followers and low-quality ones, and you should, too.
Truth #5—The More True Interest Within Google+, The Better
Developing a network of active followers and a high rate of
+1s and shares is the way to put Google+ to work. By high rate, we do not mean
mass numbers, but a good percentage of overall activity in a particular niche.
The way we see success in Google+ is to join communities
that are of interest to your clients’ local area and target audience.
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